“The new epidemic (COVID-19) has undoubtedly increased the barriers to communication and interaction, and has led to a decline in customer traffic to many offline shops, difficulties in profitability for the real economy and a decline in people's expectations for the future” (Chen 2023). As statistically backed, since the COVID-19 pandemic, many luxury retailers have seen a decline in sales from brick-and-mortar outlets and pivoted to a digital-first experience. 

Since the slow rebound of the global pandemic and consumer economy, “purchases of luxury products have grown due to consumers’ increasing access to more convenient purchasing processes and more immediate price information via social media” (Cui 2022). Capitalising on the upward trend in digital sales can increase margins, conversions, and develop your brand’s digital communication strategy.